The Phoenix Suns Are Set To Ditch Cable For Good

Owner Mat Ishbia of the Phoenix Suns answers questions from the media during a press conference introducing Kevin Durant at Footprint Center on February 16, 2023 in Phoenix, Arizona.
(Photo by Chris Coduto/Getty Images)

Except for three eras in franchise history including this one thePhoenix Sunshave mostly been bottom-feeders in the NBA.

But they ve become a must-watch team with Chris Paul, Kevin Durant, and Devin Booker teaming up, and the new ownership sure wants to make the most out of that.

That s why they ve become trailblazers in a new era of streaming, joining the WNBA s Phoenix Mercury to start streaming their games for free.

According to Front Office Sports,Suns and Mercury fans will be able to stream the games for free after a new partnership with Gray Television, a local broadcaster.

Per the report, this will benefit fans in more than 2.8 million households, which is more than three times the reach of their most recent partner, Bally Sports Arizona.

It s worth noting that Diamond Sports Bally s parent company filed for bankruptcy in March, opening the door for this deal to take place.

The company, however, claims the Suns are in breach of their contract with this new agreement with Gray Television.

This new rights contract will kick off with the upcoming WNBA season.

It ll include free live streams via a new direct-to-consumer business model, partnering with streaming giant Kiswe to bring Suns and Mercury-branded apps for fans all over the state.

Notably, this new shift could cost the franchise tens of millions in guaranteed money per year, so this will be a huge gamble by new owner Matt Ishbia, who bought the team for $4 billion from Robert Sarver earlier in the season.

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